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Keyword Research Guide + Worksheet
Identify high-intent keywords that reflect your mission and how people actually search. Use the worksheet to prioritize keywords that drive meaningful actions, not just clicks.
2026 Google Ad Grant Toolkit
Get the essential frameworks nonprofits need to run a high-performing Google Ad Grant in 2026. This free toolkit brings together four core resources that help you plan smarter, build clearer campaign structures that perform, and improve ad performance as search continues to evolve.
Includes four essential resources:
- Keyword Research Guide + Worksheet
- Google Ads Campaign Structure Template
- Landing Page Best Practices Guide
- Improve Ad Quality Score Guide
What's Included:
Google Ads Campaign Structure Template
A ready-to-use framework for building clear, compliant campaigns that support stronger Quality Score and more consistent performance.
Landing Page Best Practices Guide
Learn what Google looks for before increasing visibility. Covers page structure, messaging, and engagement signals that influence ad delivery and conversions.
Improve Ad Quality Score Guide
Understand how keyword, ad, and landing page alignment affects performance and how to remove the common limits holding Ad Grant accounts back.
What We Do Best is Help Growing Nonprofits With Google Ad Grants.
- Google Grant Acquisition
- Strategy Creation
- Account Compliance
- Weekly Campaign Optimization
- Keyword Research
- Ongoing Reporting